I’m a massive Apple fanboy. It’s worth sharing this at the start of this blog post. I’m writing this on an iPad Pro and my phone is an iPhone 7 Plus. I’ve read all of the Steve Jobs books and seen all the movies. Confession complete!

I’m also heavily invested in the spotlight we shine on life’s more precious moments like getting married, the atmosphere, feeling and awesomeness of those moments — whilst also being equally invested in the capturing and sharing of those moments. I love a beautiful photo, I love what it can do to me, and to you, and the journey great photos take us on.

In that line of thought I’ve thought a lot about what to do with my photos. Where do I store them? Where should I look at them? What’s the best practise for sharing, saving, and enjoying our photos not only today, but tomorrow, and next year, and next decade, and when we’re in a retirement home?

I look at all the different services, like Google Photos, iCloud Photo Library, Dropbox, Facebook, Instagram, and I wonder their value today and in the future. 

For the record I’ve gone all in on a complicated strategy that involves iCloud Photo Library as my main place, Google Photos as an automatic backup, and Dropbox for a third backup of all of our professional photo shoots. Complicated and confusing isn’t it. 

The thing with digital photos is that they are compicated and confusing. The file formats are forever changing, the services where you store them might close down or go broke. The whole system is complicated, confusing, and essentially: broken.


With all of that in mind, something clicked in my brain when I realised what Apple does with it’s photos. They have 30 odd-years of products, history, stories, and photos they want to share. Where do they go?

Just last month Apple released a book of photos full of its products it’s proud of called “Made in California” (Also a great Christmas present for Joe!)

Each year they also gather the world’s best iPhone photos and share them in a campaign called “Shot on iPhone” and at the end of the campaign they share the photos back with the community that took them.

And what does Apple do with it’s photos?

It prints them.

Apple loves photos and despite having the world’s best engineers, and most intelligent technical minds, iCloud Photo Library, or your phone’s camera roll, or Dropbox, aren’t the final destination for the photos. They get printed, in books, as prints, on billboards, on shop walls. 

They print their photos and that’s how they will be preserved and shared for generations.

I wonder if we should do the same with our photos?