Driving around California this week following Google Maps’ directions I can see a similarity between satellite navigation and wedding planning.

Locals driving around Los Angeles always know where to go, and they know all the major highways and routes. They’ve done this before, they know the lanes, the roads, and the common peak traffic times.

But newbies to California like Britt and I turn to Google Maps where we enter the destination, then follow the mighty blue line all generated by the app.

Here’s the difference: people that have lived here forever are using their gut for directions, while we’re using amazing algorithms for navigation, and we’re probably getting there quicker.


The thing to note is what happens during peak hour traffic: Google flings us down side streets and back roads to escape the traffic, and it’s not long until you realise that there’s a trail of algorithm directed cars all following the same windy path through the Bird Streets, all trying to be different and unique whilst all actually being exactly the same and creating our own special petal of a traffic jam.

Algorithmic influence is great, just look at your Spotify playlists, or Facebook news feed, and we’re all glad for that automated mathematic computerised help, but in the end the algorithm usually just takes us all on the same wild goose chase. We see all the same Facebook posts that agree with us and all the same Pinterest pins as we’ve already been pinning.

The algorithmic wedding planning advice we get through Facebook, Instagram, Pinterest, and blogs can severely impede your personality and individuality. They’re all great sources of ideas – but – on your journey to being individual, unique, meaningful, and special, and creating a “getting married” event around that, you deserve better than just being boho chic vintage copies of every other Pinterest wedding.

Spend some time in the wedding planning algorithms — you won’t know what I mean until you have — but be encouraged to take a left onto a side street Google doesn’t recommend and see how it feels. I’m willing to bet you’d be pleasantly surprised following your gut instead of the computer.